Press Release
Ski Area Environmental Grades Announced: Boreal Mountain Resort Receives Top Marks for Environmental Stewardship
November 22, 2008
Media Contact: Jon Slaughter Boreal Mountain Resort 530.426.3666 x184 jons@borealski.com PRESS RELEASE November 23, 2008 Ski Area Environmental Grades Announced Boreal Mountain Resort Receives Top Marks for Environmental Stewardship Donner Summit, CA, (November 23, 2008) – The Ski Area Citizens’ Coalition released the yearly Ski Area Environmental Scorecard for 2008-2009, placing Boreal Mountain Resort among top of the class. Boreal along with other Powdr Corp resorts, Park City Mountain Resort and Mt. Bachelor Ski Resort, received an “A” for efforts to reduce the environmental footprint left by ski resort operations. The Ski Area Citizen’s Coalition, based in Colorado, “works to ensure that ski area management decisions, either by the Forest Service, the ski companies, or local governments, are responsive to the needs of real environmental protection, local communities, and the skiing public.” On a yearly basis, the Coalition releases their scorecards, grading ski resorts nationwide on the environmental impact from operations. The scores are based on strict criteria including: preserving land, recycling, renewable energy usage and more. A full description of the methodology can be found at skiareacitizens.com. “Boreal is honored to receive recognition for the outstanding work our company is doing,” said Jody Churich, General Manager for Boreal Mountain Resort. “Several projects were undertaken this summer to decrease the environmental impact caused by operations.” Among those projects was an overhaul of the snowmaking system, converting to electric fan guns and upgrading the main lodge to energy efficient lighting. Each season 1% of all revenues from Boreal Mountain Resort are set aside for environmental projects. Boreal’s parent company Powdr Corp is committed to being an industry leader in environmental stewardship. In addition to the purchase of 100 percent renewable electrical energy, Powdr Corp resorts are actively involved in environmental initiatives including energy reduction, the use of alternative fuels and recycling. Powdr Corps environmental initiatives have also been recognized by the U.S. Environmental Protection Agency (EPA) presenting Powdr the 2008 Green Power Leadership Award. Escape the couch. Escape to Boreal, located off Interstate 80 atop Donner Summit, just 90 minutes from Sacramento, 35 minutes from Reno and only 8 miles from Truckee, escaping has never been easier. Plus, with Boreal’s new quad chair and enhanced snowmaking capabilities, the mountain is better than ever. For more information about Boreal Mountain Resort you can also visit www.rideboreal.com or myspace.com/rideboreal. For updates and info on snow conditions or rates call 530.426.3666. # # #
Jon Slaughter
Marketing Director
530-426-3666 x184
jons@borealski.com
