Nine inches of snow, Just in Time for JPI 3
October 11, 2007
Early Season Snow Measures up at Boreal Jibassic Pro Invitational Rail Jam Event, Public Jib Arena Expands DONNER SUMMIT, Calif., -- Boreal Mountain Resort received yet another early-season winter storm this week – just in time for the 3rd Annual Jibassic Pro Rail invitational, dubbed JPI3. This last storm is the fifth and largest to hit Donner Summit since last ski season. More than nine inches of fresh snow accumulated over the mountain late Tuesday night through Wednesday morning. Enough snow fell to cancel the mail-order snow and expand Boreal’s Public Jib Arena. Initially planned with just a mini-stall wall, Terrain Park Director Eric Rosenwald now sees an opportunity for up to ten more rail and box features. “This event is what Boreal is all about,” said Rosenwald. “We're not about fuzzy boots and foo-foo villages. We're about making the most creative, challenging and fun terrain parks we can. There are going to be a ton of young people coming tomorrow and that's what is really exciting. We reach out to the youth and appreciate what they bring to us. Things like the JPI and Expression Sessions are our way of saying, ‘thanks for coming,’” added Rosenwald. Youth-oriented and independent company, Liberty Skis, stepped up again this year, creating a ski division by providing $3,000 in ski prize money. “Skiing is going through a major revolution right now. The sport absolutely needs people to see skiing in this light and what’s truly happening,” said Liberty Sales Rep Jason Badgely. “We at Liberty understand how important JPI3 is to all skiers who put themselves on the line to compete in rail jams like this. To them, and us at Liberty, skiing is life. JPI3 is a huge part of that lifestyle,” added Badgely. Interested media should contact Boreal Makreting Manager Manager Jon Slaughter via phone at 530.426.3666 x184 or email at firstname.lastname@example.org. Press credentials should be reserved in advance and will be available for pick up every hour on the hour inside the main lodge at the upstairs bar area. Pre-arranged athlete interviews will also be available with advance notice. Food and drinks will be available for sale in the bar area. Tomorrow’s forecast calls for 40-degree overnight lows. Cold weather dress is advised.