Press Release

Boreal Focuses on Its Niche

October 31, 2007


Boreal Focuses on Its Niche Affordable, accessible and innovative Donner Summit, CA – When asked, most people will admit they learned to ski or snowboard at a small local mountain. The idea of learning at a mountain that you can see the top of is a bit less intimidating than the mega resorts that have tramways and gondolas that hoist you to unseen territory. Boreal has long been known as a great place to learn to ski and snowboard, not only for it’s easy access off Interstate 80, and not necessarily because it is a short 90 minute drive from Sacramento, but because the learning hill is right in front for all to see. While Boreal continues to expand the beginner “bunny” terrain, the idea of adding some fun to your first day on skis or board are the foundation of Boreal’s Learn to ski/snowboard programs. “Our instructor training programs are centered on “fun” and integrating that into “technique” for stopping and turning, said Ski/Snowboard School Manager, Nate Ellis. “We have fun with our employees, and in turn they show our guests how to have fun,” he added. Boreal ski/snowboard school often dresses up in 70’s ski wear, or will have a random day of whacky ski hats and the highly anticipated “neon” days. While Boreal has focused on terrain park expansions, it has not lost sight of its customer and the importance of remaining affordable. As resorts at Tahoe expand with real estate developments and villages, Boreal continues to stay focused on the niche it serves best. “Boreal is like the local municipal golf course -- it offers a day outdoors, it can be challenging, and it is still a place you can afford to take the whole family,” said John Frazer, Base Operations Director for Boreal. “We are not trying to be anything but right for our guests, and to us that means remaining affordable, and cutting edge with kids,” said General Manager, Jody Churich. “I once had a guest pay for their very first lift ticket and lesson with money they earned from a garage sale. I reflect on that guest everyday, and strive to keep Boreal focused,” she added. Boreal all day adult lift tickets are $44, teens just $39 and children ages 5-12 are $12. Holiday pricing available at www.rideboreal.com. # # #


Jon Slaughter
jons@borealski.com

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